This WebGL-based configurator was developed as a B2C tool for Hansgrohe, enabling users to design and visualize personalized bathrooms in real-time 3D. The experience merges inspiration, product selection, and emotional storytelling to position Hansgrohe as a full bathroom solution brand.
My Role: 3D Lead Artist
As the 3D Lead on this project, I was responsible for:
Optimizing CAD assets of Hansgrohe products for real-time performance in WebGL
Modeling bathroom architecture and decorative elements across various interior styles
Creating high-quality PBR textures and materials for realistic rendering
Producing realistic renders for the UI and marketing visuals
Collaborating closely with the Art Director on layout, composition, and lighting
Working hand-in-hand with developers to ensure seamless asset integration and performance
This project combined high visual fidelity with real-time interactivity and required a tight collaboration between design, development, and 3D production teams.